Don’t know where to begin when it comes to creating a new wedding website? This nine-step process will assist you in creating the greatest wedding website possible for your photography business.
You have the greatest wedding camera, wedding lenses, and wedding accessories. You’ve already photographed a few weddings. Now is the moment to put your efforts on display and establish a wedding website. An internet portfolio is a must-have when it comes to marketing your wedding photography business. Maintaining a polished portfolio will indicate that you have the professionalism essential to capture prospective customers’ most significant day, in addition to showcasing your style and expertise.
If all of this seems daunting, don’t worry! In just nine simple steps, you can construct the portfolio of your dreams.
1. Evaluate Competitors
Before you begin constructing your wedding portfolio, you must first examine the present market and determine who your competitors are. Check out a variety of amazing wedding portfolios in various styles to get a better idea of who is doing it right. Viewing different wedding website examples can assist you in identifying market gaps.
Make a list of 10 to 15 photographers whose work you appreciate and spend some time exploring their wedding photography websites. Make a list of the qualities you like about them, as well as the things you believe they might improve on. When it’s time to build your own wedding portfolio and advertise yourself, you’ll have a useful guide to go to once you’ve finished your research on the finest wedding websites.
Consider the following while assessing your competitors:
- What platform is their wedding photography portfolio displayed on?
- What kind of branding do they have? What does it say about them as a business?
- What types of selections have they chosen to feature on their wedding website?
- How has their portfolio been organized? Is it simple to use?
- What does their website copy sound like? Is it possible that they’re telling a story?
- Would you be interested in hiring them? Why?
Rather than simply cloning what your rivals are doing, use this knowledge to understand the market and find your niche. Do you continue running into the same kind of photography or portfolios that appear the same? Consider how you may provide something unique to your customers. When you can satisfy a need that hasn’t been addressed yet, you’re more likely to succeed in a field. You’ll not only attract more
customers, but you’ll also be able to charge more in exchange for your new look.
2. Double-check your logo.
Now that you know what you enjoy and don’t like, it’s time to consider how you want to position your business. Before you begin constructing your wedding photography portfolio, you must first establish a brand identity. While your body of work is the most significant aspect of your branding and will be the most crucial factor in recruiting new clients, your visual aesthetic—including your logo, color palette, and typography—comes in second.
If this is your first time creating a website for your wedding photography business, double-check that your custom domain name is accessible. Having a personalized URL for your website can help you maintain consistency in your branding across all of your online properties.
Review your brand standards before diving into the logo design, or if you’re just getting started with branding, make sure you know the basics first.
When starting a business, whether as a wedding photographer or elsewhere, it’s critical to have a clear understanding of what your firm is all about. After all, a successful brand understands who it is and what it is attempting to accomplish. You’ll need to answer the following questions to discover what makes your firm tick:
- What is the nature of your service?
- Who do you want to reach out to?
- Who are your main rivals?
- What is your unique selling point?
It’s time to name your firm once you’ve established the framework of your brand identification. When it comes to identifying yourself as a photographer or other artist, your own name is an easy choice! It’s a good idea to select a name that is short-ish and easy to spell for people who are establishing a partnership or who want to go outside the box by designing something from scratch.
Now that you’ve established your name, you’ll need a logo. Your company’s logo serves as its public face. When people look at your portfolio, it’s the first thing they notice. Your logo will serve as a visual identity on social media and in marketing materials. Before they ever see your work or read the About page on your wedding website, a strong logo will inform potential clients who you are and what you stand for.
Searching the internet for graphics is a wonderful place to start when creating a logo. Creating a mood board with your ideas can help you focus on a few key topics, which will be vital during the design process. It’s time to build your own distinctive wedding photography logo if you’re pleased with your curation and have built a strong, coherent mood board(s).
It’s understandable that not everyone can afford to engage a design firm or freelance designer to develop their logo. With an online logo generator, creating a distinctive logo is as simple as clicking a few buttons. Among the most common choices are:
- Hipster Logo Maker
3. Choosing a Platform
These days, we’re all short on time—especially during wedding season! Thankfully, utilizing a website builder, and creating an online portfolio has never been easier. Consider these platforms to be a one-stop shop for everything you’ll need to create a fantastic wedding website. Format, for example, offers beautifully curated pre-made templates that are simple (and inexpensive) to utilize for anybody with an internet connection. You can quickly get your wedding portfolio up and running by simply dragging and dropping content into your template (more on that later).
When it comes to choosing the ideal platform for your one-of-a-kind wedding website, keep the following in mind:
- What kinds of themes are available on the platform? Are they in keeping with the look and feel of your company?
- How big is the platform’s user base? Is the business expanding?
- Is this a platform used by trustworthy artists or businesses?
- What is the cost of using the platform? Is there a trial period available?
- Is there a good support crew for the online platform that can address your questions? (Format, for example, has a support crew available 24 hours a day, 7 days a week.)
It’s usually a good idea to start with a platform that allows you to check it out for free. You’ll be able to test out the features before committing to membership this way.
So, how do you know which portfolio design and theme is best for you?
4. Pick Your Favorite Theme
Pre-made themes are available in all of the top wedding website builders, and they will determine how your portfolio appears. When it comes to themes, it’s crucial to remember that what you see is generally what you get. Because these themes are already programmed (as the word “pre-made” indicates), you should select one that matches your brand as closely as possible. You may alter certain components of the theme (font size, theme colors), but you should choose one that matches your brand as closely as possible.
When you’re just starting out, go for a theme that’s simple, clean, and simple to utilize. Some platforms may even provide you with special themes to assist you in building a wedding website. You want potential clients to be able to see themselves in your wedding photos, so keep the clutter to a minimum.
Another thing to think about when picking a theme is how long it will last. It’s wise to stay away from goods that are hyper-trendy and will be obsolete in six months. While upgrading a website once in a while might be beneficial to a company, it’s preferable to choose a theme that will allow your brand to develop with it. When you’re just starting out, it’s critical to establish your brand and name. If your theme changes every week, it will be difficult for clients to grasp your brand identity and, as a result, support your work.
Picking selections is the most daunting aspect of creating your own wedding website, but it’s also the most vital. After you’ve successfully captured the attention of potential clients with your stylish logo and memorable theme, it’s ultimately your photos that will secure new business.
It’s advisable to start with the elimination process, whether you’re planning on adding four or 400 photographs to your portfolio.
To begin, gather all of your wedding images into a single folder. Go through the photos one by one, tagging each one you like. Don’t be shy at this point; you’ll want to start with a huge number of possibilities and limit them until you’ve found your greatest work. Take a pause after going through your selections a few times to detach yourself from the process. Return with fresh eyes and a new viewpoint to ensure that you’ve selected the actual winners.
Consider the following when you decide your choices:
- Is your brand reflected in the picks?
- Is your work diverse and inclusive?
- Do your picks show off your versatility?
- Do these images reflect your personal style as a photographer?
Once you’ve made your selections, upload them to your wedding website design and begin arranging them in the order you want them to appear. To make sure you’re delivering what you want with these photographs, get the help of trustworthy friends or business colleagues.
6. Tell Your Personal Story
It’s time to introduce yourself to your clients now that you’ve nailed down the aesthetic parts of your portfolio. Of course, you and your story are an important component of your branding! Sharing your values is an excellent method to attract new customers. With so many wedding photographers on the market, it’s critical to not just present your work, but also to convey a compelling story about who you are and what you do for potential clients.
Clients often want to work with people they can imagine themselves becoming friends with—someone they’d like to bring into their most private celebration. You’ll be more likely to develop a relationship with your audience and be top of mind for their shooter shortlist if you give them an insight into your life and sprinkle in some pathos or comedy.
Ask around if you’re having problems coming up with things to say about yourself. Your friends and relatives will be more than delighted to share some of your most distinctive or endearing characteristics with you. Other interests, travel experiences, favorite TV shows, or even images from your own wedding are all things you may use to construct a deeper picture of yourself.
7. Is It Necessary To Include A Blog?
Blogging may be a very effective marketing technique for your wedding services, and it can help you sell them. It might help you build a larger network and establish yourself and your wedding website as industry leaders. It can also improve your SEO (search engine optimization), making it easier for your clients to locate you. For example, you may quickly include beautifully designed blog articles into your portfolio using Format’s blogging tool, sharing client tales, industry-related news, or interviews with other wedding industry experts. A word of caution: if you want to build a blog as part of your portfolio, be prepared to update it on a frequent basis. There’s nothing worse than a stale blog that hasn’t been updated in a long time.
8. Obtain Testimonials
While getting testimonials early on in the game might be difficult, it is critical for bringing in new business. With so many wedding photographers to choose from, you’ll need testimonials from former clients to prove that you’re a pleasure to deal with. After each wedding, ask the couple for a testimonial (if everything went well!). They’ll be pleased to provide you with a nice review if they like your job. As a result, there are more satisfied consumers.
9. Be Transparent About Your Fees
Being honest about your charges will help you avoid some awkward situations. Let’s assume a couple sees your portfolio and falls in love with it right away; they’re dead bent on booking you, but they only have pennies set aside for photography. It will spare them the disappointment of reaching out to you just to find out they can’t book you, and it will prevent you from the shame of being asked to work for less by putting your rate card right on your wedding website. If you have a sliding scale, make sure to mention it in your pricing since you don’t want to lose potential business by not mentioning it.